Practical Training, Tested Technologies And Trusted Partners To Help You Successfully Launch A Product Or Service… Guaranteed!

If You’re Ready To Launch A Product Or Service… Right Now… Then This Might Be The Most Important Web Page You Will Ever Read…

Be honest with me here… have you ever…

  • Struggled to pay the bills on time?
  • Felt nervous about losing your job?
  • Been unsure about who to ask for help?
  • Wished that you had more money to invest?
  • Felt like you were just not one of the “cool kids”?
  • Been afraid that you might one day be homeless?
  • Wanted to have more productive work connections?
  • Thought that it would be impossible to find another job?
  • Wasted too much time and money trying to start a business that never really went anywhere?
  • Sensed that you probably don’t have all of the necessary skills to keep up in today’s competitive business environment?

My story

I remember walking into Centrelink when I was 16 years old, hoping to find a job and just being told that I was not the type of person that they could help. I was shy, introverted and didn’t have many friends but I was lucky that I had two things in my favour – a good grasp of the English language and the ability to make technology work for me. I learnt that I didn’t need to be a flashy salesperson, that with good copy writing principles and a website I could sell things online and that it could work for me 24×7.

“I’ve worked with Loc for many years and always found him to be highly professional. He has a great work ethic and has a fantastic understanding of the digital space, making it easy to work with him on high level digital projects.”

Shaun Le Cornu, Director, SLAM Strategy.

It’s not really your fault!

If you’re struggling to make ends meet, it’s not really your fault! They don’t really teach these things in school, even with a job it’s still a struggle to make enough just to get by. Most businesses fail but you don’t have to be like most businesses.

“Thanks for all of your help Loc. Website is awesome. Your tips and strategies are helping to grow my business, again, many thanks.”

Sergio Cavaiuolo, Finance Broker at Serada Finance.

Almost every successful Product Launch these days is about having a great Affiliate Program. An Affiliate Program is simply taking the principles of Referral Marketing and taking it fully digital. This way we can track and give credit to all of the people who have helped us. A great Product Launch requires a great Affiliate Marketing Program but just simply having an Affiliate Marketing Program isn’t enough, you have to know how to “work it for optimum success” as well as attract and retain the Best Partners that can help you to succeed.

I’ve been working in marketing for more than 19 years now and 8 of those specifically in Digital Marketing and what I’ve noticed is that the great companies all have Affiliate Programs (just think Amazon, Apple, etc) but it’s something that small businesses haven’t really figured out yet. Maybe they are an Affiliate of someone else’s program and selling someone’s else’s products and services but they haven’t taken the extra leap to create their own Affiliate Program to help sell their own products and services. And this is just one tiny piece of the puzzle!

What is a Product Launch?

“A product launch is when a company decides to launch a new product in the market. A product launch can be for an existing product which is already in the market or it can be a completely new innovative product which the company has made. A product launch involves various steps including understanding customer needs, product design, testing of the product, marketing & advertising and ensuring that the product reaches out to all its audience. A successful product launch provides a sales momentum for the company.”

Source: MBA Skool, Product Launch https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/12208-product-launch.html

How do we achieve Sales Momentum?

We run a Promotion that has a specific End Date with Incentives for people who Take Action.

But…

1. The Product has to be something that People Want, we’ll talk about Research and what it takes to find the right Product or Service.

2. It has to be Tested on a Small Scale before we Launch it on a Larger Scale, we’ll talk about Testing and Placement on various channels such as Google, Facebook and YouTube.

3. We need to have Partners that we can rely on to help us get the word out there, we’ll talk about Finding Affiliates to help us Promote our Products and Services.

The Dream

  • Someone has a product or service that they want to launch.
  • They have 1,000+ people that they can turn to, to help them promote it.
  • Each person is able to add something special to the process i.e. access to their customer list, bonus content, specialised expertise, etc.
  • The customer gets a good quality product and everyone is compensated for their time and effort.

“If you want to go quickly, go alone. If you want to go far, go together.”

– African proverb.

The Nightmare

  • The person who initiated the launch takes all of the money and disappears.
  • The product or service is of a questionable standard.
  • The customer service is terrible or non-existent.
  • People are not fairly compensated for their time and effort.
  • We get a bad reputation for trying to sell a poor quality product or service.

“Trust takes years to build, seconds to break, and forever to repair.”

– Amy Rees Anderson.

My Mission

  • My mission is to build the ideal website with copy, design, tracking, optimisation and an affiliate program.
  • A website that performs better than 90% of the websites that are already out there.
  • But for 90% of the cost.

What this is NOT!

  • We’re looking for people who have a good quality product or service to offer others.
  • Something that offers a genuine value exchange.
  • This is not a get rick quick initiative.

What is the Adelaide Product Launch Syndicate?

The Adelaide Product Launch Syndicate is about providing the knowledge and tools necessary for you to launch your own products and / or services whilst also giving you the opportunity to meet other like minded individuals who can help you along your journey. It’s structured networking with training plus an opportunity to network with each other as well as a clear set of “Rules Of Engagement”.

Some examples of these “Rules Of Engagement” might be:

  • This is not a dating Meet-Up, keep it professional.
  • Use this as an opportunity to learn, research and collaborate and not a marketplace for selling to other members.
  • All Affiliates must be rewarded for their efforts with assisting in a Product Launch.
  • Members must pass a Police Clearance.
  • Members must be Solvent i.e. not history of bankruptcy / fraudulent activities.
  • Members must pass a Credit Check.
  • Members must have adequate Insurance.
  • Members must offer a Money Back Guarantee.
  • The Product or Service must have a proven track record of success.
  • The Product or Service must have existing customer reviews.

A Syndicate that is willing to endorse every Product or Service is not a Syndicate that people can trust and won’t be around for the long haul.

The Adelaide Product Launch Syndicate offers you:

  • Access to world class, practical training in Digital Marketing.
  • Affordable, tested tools and technologies to help you implement what you learn.
  • Partners with the skills and resources necessary to successfully Launch a Product or Service.
  • Certified and Trusted Partners who can help you to promote your Products and Services to a wider market.

Products and Services

  • What’s your product or service?
  • Who’s your target audience?
  • What are you offering them?
  • What’s the risk reversal?
  • All of the elements relating to good copywriting and website design.

We’ll talk about all of the elements relating to finding the right product or service, good copywriting, website design and much more.

Promotions

  • 3 day sale?
  • Online event?
  • Free trial?
  • 30 day challenge?

We’ll talk about the different types of Promotions, what’s hot and what’s not.

Placement

  • Email?
  • Affiliate?
  • Paid Search?
  • Display?
  • Video?
  • Social?
  • Radio?
  • Newspaper?

We’ll talk about these as well and show you how to get the best results!

Partners

We’ll talk about:

  • Finding Affiliates to help you Promote your Products and Services.
  • Finding Joint Venture Partners who you can collaborate with to create Products and Services together.
  • And Strategic Partners – making sure that we are best positioned to approach someone who has a much bigger audience than us and showing them how we can add value to their business.

Who needs this?

  • Someone who wants to successfully launch a new product or service.
  • Someone who wants to make extra income.
  • Someone who wants to have the right connections.

Who doesn’t need this?

  • Someone who already has plenty of money.
  • Someone who already has all of the skills and experience.
  • Someone who is happy to do everything on their own.

What makes this different?

Unlike a Start Up Club you don’t have to have an amazing and fantastic idea, it could be something very simple like a bakery or laundry service. You don’t have to have a product or service yet, you could still be working on one. And if you already have a product or service you may wish to consider relaunching it.

Four Scenarios

  • We’ll help you get your own business in order.
  • You can help others to Promote their Products and Services.
  • Others can help you to Promote your Products and Services.
  • We form a team to participate in a start up competition or something similar.

The options are almost endless!

How it’s going to work

  • Each Meet-Up will be recorded and made available online in a member’s only area with additional notes and resources.
  • One per month at first depending on demand.
  • First three training sessions are free but in future we will need to cover venue hire, admin and the cost of potentially having guests presenters, specialists in their field.

Types of Meet-Ups

  • Training.
  • Guest Presenters.
  • Pitch Sessions.
  • Workshops.
  • Pre-Launch.
  • Launch.

Got something in mind? Feel free to let us know!

What do you get?

  • Access to digital marketing training specifically relating the topic of Product Launches.
  • Access to people with the technology and skills needed to successfully Launch your Product or Service.
  • The opportunity to meet like minded individuals who can help you with your Product Launches.
  • A set criteria for rules of engagement so that everyone behaves in an ethical manner and that we are only recommending the best products and services available.

“Loc is very simply a class act. He is innovative, market focussed, highly computer literate and has the ability to integrate those skills into what a business requires. His creation of an online training platform was exceptional and his excellent project management skills kept numerous marketing and general projects on track and budget.”

Ian Simpson, Chief Information Officer (CIO) at Junction Australia.