About The Adelaide Product Launch Syndicate
The Adelaide Product Launch Syndicate is a website founded by Loc Tran to provide others with Practical Training, Tested Technologies and Trusted Partners to help them successfully launch a product or service following Best Practice Digital Marketing Principles.
Profile
A Graduate from the University of Adelaide with a Commerce Degree Majoring in Marketing and a Minor in Information Systems, Loc has worked in Marketing for more than 19 years with more than 8 of those years in Digital Marketing.
Loc is a Certified Digital Marketing Specialist with 15+ years of hands-on experiences with a focus on managing integrated digital and offline marketing campaigns including cross-platform strategies, lead generation, brand development and sales strategies.
Skills
Digital Marketing
Lead Generation
Content Strategy
Sales Strategy
Team Leadership
Keyword Research
Strategic Planning
SEM/SEO
Social Media Marketing
E-commerce Strategy
Market Research
Website Optimisation
Career Highlights
Cross-channel Campaign Management: Experienced in a wide range of campaigns both offline and online including Google Ads, SEO, Public Relations, Product Launches, Email Marketing, Social Media, Direct Mail, Text Messaging, Referral & Repeat Customers.
Strategic Planning & Market Insights: Leveraged digital trends and customer insights to develop targeted initiatives bringing considerable increases in online engagement, lead generation, sales and ROI.
Leadership & Relationship Management: Led and supported cross-functional teams in strategy and content development.
Experience
E-Trade Analyst – Adtrans Automotive Group | 2015 – 2019
- Managed a portfolio of 24 Dealer Websites and 12 car brands.
- Implemented a number of traffic getting and conversion increasing strategies for the group.
- Increased the overall number of leads from online sources such as Google Ads and SEO.
- Increased online sales by 114%.
Director – Triple E Corporation Pty Ltd | Jan 2001 – Present
- Triple E Corporation Pty Ltd is a holding company which operates various services including: DJ’ing, Photobooth and Comedy.
- Digital Marketing consulting, website development and implementation.
- Founder of the Adelaide Product Launch Syndicate offering practical training and an opportunity to meet like minded individuals to help you with the launch of your product or service.
Marketing & Database Manager – Adrian Brien Automotive Group | 2010 – 2015
- Oversaw the performance of dealer websites and managed online presence through blogs and social media profiles.
- Rapidly earned a promotion to head office.
- Expanded online as well as offline presence.
- Increased lead generation and sales through tailored promotional initiatives.
- Involved in customer relationship management initiatives and online training for staff.
Marketing & Special Projects Manager – MYI Freemans | 2005 – 2010
- Managed several B2B promotional activities.
- Instrumental in acquiring contracts from major Insurance providers at critical times of the business cycle.
Business Development & Customer Services Manager – Pen Computer Systems | 2000 – 2005
- Managed relationships with various Private and Government agencies.
- Participated in the successful implementation of computer networking systems throughout NSW, VIC, QLD and SA.
Education & Training
Digital Marketer | 2019
Digital Marketer is an online community that provides tools and training for Digital Marketing Professionals world-wide.
Toastmasters International | 2007 – 2019
Advanced Communicator Gold – Effectively managing meetings and delivering presentations in an engaging way.
University Of Adelaide | 1996 – 1999
Bachelor of Commerce with a Major in Marketing and a Minor in Information Technology.
Director of Exchange – AIESEC Adelaide University, Jul 1997 – Jun 1998.